Ita Potts brings a wealth of experience to Amethyst Personal Care Services, having dedicated over 20 years to the field of personal care. 

Her journey started when a beloved family member became debilitated, and Ita found herself compelled to provide the assistance they needed. Through this heartfelt journey, Ita discovered a vocation in ensuring that others could receive compassionate care, reminiscent of how she cared for her loved one. 

Armed with certifications in caregiving and continually updating her skills, Ita's leadership as CEO of Amethyst Personal Care Services is marked by empathy and dedication. 

Her mission, inspired by personal experience, is to create personalized solutions that respect the dignity and autonomy of each client. 

Ita has cultivated a team that shares her values, ensuring that every service offered under her guidance is delivered with both warmth and professionalism. 

Her commitment to the community makes her a trusted figure for many families navigating the complexities of caregiving.